Commercial fitness expertise built on experience, relationships and results.
Fitness By Design combines commercial fitness equipment expertise with facility planning, equipment layouts, 3D visualization, professional installation and ongoing support—all through one experienced partner.
Greg Flicek
Founder & President, Fitness By Design
The relationship shouldn’t end when the equipment is delivered.
Fitness By Design was founded in 2012 with a straightforward idea: the relationship with a customer shouldn’t end when the equipment is delivered.
Before founding Fitness By Design, Greg spent 10 years with a commercial fitness equipment dealer, progressing to Director of its Commercial Division. He later moved to the manufacturer side of the industry, gaining experience from another perspective. What he missed was the relationship-driven side of the business—and he repeatedly saw a disconnect between sales and service.
Fitness By Design was created to deliver a different kind of customer experience: one in which planning, equipment selection, installation, service and ongoing support are treated as one relationship rather than separate transactions.
Today, with more than 25 years of commercial fitness industry experience, that same philosophy still guides the company: understand what the customer actually needs, recommend the right solution, execute it well, and remain accountable after the sale.
That’s why Fitness By Design combines facility planning, equipment selection and procurement, visualization, delivery, professional installation and ongoing support under one relationship.
“The sale isn’t the finish line. It’s part of a long-term partnership.”
Relationship-driven
We work as a partner across the full project — not a transactional supplier — so the environment is coherent from concept through installation.
Facility expertise
We understand how fitness spaces actually perform: flow, zones, circulation, durability and the experience of the people inside.
Regional knowledge
We know the Upper Midwest and Mountain West — the projects, the building practices and the communities we serve.
Community commitment
We invest in the communities we work in through donated equipment, volunteer time and hands-on support.
Fitness environments planned, equipped and delivered across the region.
From multifamily and corporate fitness centers to recreation, tribal communities and specialized wellness environments, Fitness By Design helps turn ideas into completed fitness spaces.
Multifamily
Edina, Minnesota
Corporate
Sioux Falls, South Dakota
Tribal Communities
New Town, North Dakota